Andrew came from a 15-year career in Information Technology and leadership, while Carolin brought experience as an educator along with a deep understanding of children and families.What we didn’t have was experience in growing our childcare enrolments in an industry that’s heavily build on trust.

Within just four months, we ran out of money. We were losing $20,000 a month and came close to bankruptcy — not once, but twice. It was an incredibly stressful time. Our centre was at 27% occupancy, the team was struggling and the building itself was run down and uninviting.

But we were determined to turn things around. The turning point came when we began to focus on marketing — Carolin gave Andrew a book that focused specifically on digital marketing for childcare. As we applied what we learned, things started to shift. The phone began to ring. Enquiries increased. Enrolments followed.

One of the most powerful tools for us was Facebook and paid digital advertising. It transformed our visibility and brought families through our doors. Over time, we grew that first centre to full occupancy — and beyond. We went on to acquire additional centres, building a successful and sustainable childcare business.

That experience changed everything. We realised that if we could turn around a struggling, nearly bankrupt centre, we could help other childcare owners do the same.

That’s how Wave Digital began.

Today, we support childcare owners across Australia and the United States to grow enrolments, build strong waitlists, and create thriving, profitable centres — using the same proven strategies that saved our business.