Australia’s New Under-16 Social Media Rules: What Parents Should Know
From 10 December, children under 16 will no longer be able to hold accounts on most major social media platforms. The goal is simple: reduce online risks such as bullying, predators, harmful content, and the rising mental-health impact of excessive screen time. Which Platforms Are Affected? Included: Facebook, Instagram, TikTok, Snapchat, YouTube, X (Twitter), Threads, […]
Your Centre Deserves Better Than Empty Spots. Let’s Fix It.
You didn’t build your centre to spend every day worrying about cash flow or wondering if next term’s enrolments will cover your expenses. You built it because you care about children, families, and your community. Your centre deserves to be full. Your staff deserves stability. And you deserve the peace of mind that comes with […]
WATCH: Every business has a story—this is ours
In this video, I’m sharing how Childcare Marketing by Wave Digital began, the challenges we faced, and the moments that inspired us to keep going. It’s a story about believing in a dream, learning through setbacks, and building something meaningful. Thank you for being part of our journey. [activecampaign form=1]
Quiet Centre? Here’s How Smart Owners Fill Their Rooms Fast
Low occupancy can feel overwhelming, but it doesn’t have to be permanent. Many successful centres you see today once faced empty classrooms, too. What changed? They got proactive about their marketing instead of waiting for word of mouth. The fastest way to turn things around is to combine online visibility with compelling offers. Here’s what […]
Our Clients Stopped Discounting — And Doubled Their Enrolments
Discounts feel like the fastest way to attract families—but they can quietly hurt your centre. When you lower your fees to fill spots, you risk attracting price-focused families who won’t stay long. One of our clients made a bold move: they stopped offering discounts altogether. Instead, they focused on showing parents why their centre was […]
No-Contact Tour Bookings – Here’s the Exact Method
Parents are busier and more cautious than ever. Many don’t want to pick up the phone to enquire—or they’re browsing after hours when your office is closed. That’s why no-contact tour bookings are a game changer. With the right system, parents can: ✅ Book a tour online 24/7✅ Get instant confirmation and reminders✅ Complete an […]
Enquiries Dried Up? Here’s the Fix 7-Figure Centres Use
If your phone has stopped ringing, don’t panic—but don’t wait, either. The most successful centres act fast. Here’s what they do when enquiries slow: Step 1: Audit VisibilityCheck your website, Google Business Profile, and social channels. Are you easy to find? Do you look active and trustworthy? Step 2: Refresh MessagingOutdated photos or stale offers […]
AI Is Changing Childcare Enrolments – Don’t Get Left Behind.
AI isn’t just a buzzword—it’s reshaping how centres attract and enrol families. From smart chatbots that reply instantly to predictive tools that spot when parents are ready to decide, AI gives you an edge. For example, AI-powered follow-up sequences can: 🔹 Send automated, personalised emails and texts that feel human.🔹 Remind parents about tours without […]
From Bankruptcy to Fully Booked – Meet Tom
Three years ago, Tom was standing in his empty centre, wondering how he’d pay the rent. His occupancy had dropped to 25%. Staff were worried. Families were leaving. And his dream of running a thriving childcare centre felt like it was slipping away. Tom tried everything he knew—flyers, Facebook posts, even cutting his fees. Nothing […]
We Don’t Do Sales Calls – Just Real Chats
If you’ve ever booked a “free strategy session” and ended up in a high-pressure sales pitch, you’re not alone. At Wave Digital, we don’t believe in hard selling or hype. You won’t find pushy scripts or hidden agendas here. Instead, when you book a chat with us, here’s what actually happens: ✅ We ask about […]