Australia’s New Under-16 Social Media Rules: What Parents Should Know
From 10 December, children under 16 will no longer be able to hold accounts on most major social media platforms. The goal is simple: reduce online risks such as bullying, predators, harmful content, and the rising mental-health impact of excessive screen time. Which Platforms Are Affected? Included: Facebook, Instagram, TikTok, Snapchat, YouTube, X (Twitter), Threads, […]
Can you get a lot of leads in a very short time on a small budget?
In this video, Andrew breaks down what the data actually shows across our centres and reveals which platform consistently delivers high-intent enquiries. Press play to hear a simple tip you can action without being a digital marketer. 👉 www.ads.google.com [activecampaign form=1]
Why Most Marketing Agencies Fail Childcare Centers: The Truth Revealed!
Here’s the truth: most agencies chase clicks, not enrolments. Childcare needs a different approach – one built by centre owners, for centre owners. Here’s what to look for before you sign with an agency. [activecampaign form=1]
We Don’t Do Sales Calls – Just Real Chats
If you’ve ever booked a “free strategy session” and ended up in a high-pressure sales pitch, you’re not alone. At Wave Digital, we don’t believe in hard selling or hype. You won’t find pushy scripts or hidden agendas here. Instead, when you book a chat with us, here’s what actually happens: ✅ We ask about […]
Does Word of Mouth Still Work for Childcare Centers?
In today’s fast-paced digital world, where information travels fast and social media influences consumer decisions, the question arises: Does traditional word-of-mouth marketing still hold its weight for childcare centers? At Childcare Marketing, we believe the answer is both “Yes” and “No.” Let us explain and explore how word of mouth continues to shape the childcare […]
Marketing Your Centre? Here’s What They Never Tell You (But Should)
Most childcare centre owners are told the same things: Post regularly on social media. Get a website. Run a few ads and wait for the enrolments to roll in. But here’s the truth they don’t tell you… Marketing isn’t just about visibility — it’s about connection. You don’t need more noise, you need the right […]
Quiet Centre? Here’s How Smart Owners Fill Their Rooms Fast
Low occupancy can feel overwhelming, but it doesn’t have to be permanent. Many successful centres you see today once faced empty classrooms, too. What changed? They got proactive about their marketing instead of waiting for word of mouth. The fastest way to turn things around is to combine online visibility with compelling offers. Here’s what […]
Our Clients Stopped Discounting — And Doubled Their Enrolments
Discounts feel like the fastest way to attract families—but they can quietly hurt your centre. When you lower your fees to fill spots, you risk attracting price-focused families who won’t stay long. One of our clients made a bold move: they stopped offering discounts altogether. Instead, they focused on showing parents why their centre was […]
No-Contact Tour Bookings – Here’s the Exact Method
Parents are busier and more cautious than ever. Many don’t want to pick up the phone to enquire—or they’re browsing after hours when your office is closed. That’s why no-contact tour bookings are a game changer. With the right system, parents can: ✅ Book a tour online 24/7✅ Get instant confirmation and reminders✅ Complete an […]
Enquiries Dried Up? Here’s the Fix 7-Figure Centres Use
If your phone has stopped ringing, don’t panic—but don’t wait, either. The most successful centres act fast. Here’s what they do when enquiries slow: Step 1: Audit VisibilityCheck your website, Google Business Profile, and social channels. Are you easy to find? Do you look active and trustworthy? Step 2: Refresh MessagingOutdated photos or stale offers […]